Little Naturals ® was founded with the aim to provide parents with safe, effective personal care products for children of all ages. Our founder, Dr. Newman, a parent and Harvard-trained biochemist and pediatrician, was inspired to create the Little Naturals brand so that parents may have both useful products and practical, relevant, easy to understand information to better manage some common issues regarding their children’s daily personal care.

Dr. Newman became concerned that some common ingredients in many personal care products for both adults and children have questionable long-term safety.    At Dr. Newman's Little Naturals &reg, we recognize that as a society, our knowledge about maintaining health and wellness is improving rapidly. In turn we are pleased to see that parents are gaining ever more sophisticated in their desire to provide the safest, best care for their children.  

We hope to provide a source for safe, effective products as well as useful information that comes from our strong scientific foundation and our desire to offer products based on natural and organic ingredients.  Every ingredient in our products is carefully selected for effectiveness and safety in order to bring you the best products for your children.

Reliable information is essential in order to best manage many common issues in the personal care of children. From issues like eczema to sun protection, best management is achieved with good products and basic knowledge. We hope to help provide you with some of the best tools for the daily care of your children.